The Project
In partnering with Leica Camera Inc. I was commissioned to design digital promotional advertisements for the release of the Leica Q2 Camera System. The objective was to inform new & existing clientele about what Leica Camera has to offer photographic creatives. These promotion advertisements were used on all company social media platforms and email newsletters across to generate market interest prior to release.
Additionally, promotional flyers for each individual retail location were also created. These flyers served as an invitation to each store's Q2 release party. Finally, each store gave all attendees a grab bag full of Leica promotional merchandising, included was little flyer with an insert that advertised a camera 'Trade-in' program.
ABOUT THE LEICA Q2
Every great story deserves a sequel, and the acclaimed Leica Q is no exception. Introducing the new Leica Q2 – a perfect symbiosis of the essentials with innovation, pristine performance with connectivity, and resilience balanced with elegance.
With its newly developed, 47.3 megapixel full frame sensor, extremely fast Summilux 28 mm f/1.7 ASPH. prime lens, fast autofocus, innovative OLED technology, and timelessly elegant design, the Leica Q2 elevates the tradition established by its predecessor, the Leica Q.
With the addition of an IP52 dust and spray water sealing, the Leica Q2 stands out as the only camera in its class equipped with this feature. From its classic design and respected “Made in Germany” quality seal to its integrated digital zoom that covers a range of focal lengths up to 75 mm, the Leica Q2 transcends the revered story of Leica’s full-frame compact story to new heights.
-Leica Camera USA
Social Media Campaign
PROMOTIONAL VIDEOS
Release party invitations
INDIVIDUAL RETAIL LOCATIONS
GRAB BAG INSERTS
INDIVIDUAL RETAIL LOCATIONS
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